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How infrastructure, culture, and generations of fighters built one of MMA's largest pipelines
Deep Dives
Why Data is the only moat
As MMA continues to surge in popularity across North and South America, the partnership between YOKKAO and MFL marks a major step in connecting elite global combat gear with one of the region’s fastest-growing fight promotions.
MFL
In 2011, Marc Andreessen published “Why Software Is Eating the World” in the Wall Street Journal. He was right. Amazon ate retail. Netflix ate video. Spotify ate music.
The most compelling sports investment thesis now isn't about acquiring what already exists. It's about backing emerging properties that are constructing the infrastructure of participation from scratch.
